FULL-SERVICE LEGAL MARKETING
WITH A BOUTIQUE APPROACH
STRATEGIC APPROACH
Our multidisciplinary work encompasses an analysis of your brand, legal rankings, social networks, insight reports and current market position to develop short and long-term strategies to ensure your firm consistently improves its position in the legal rankings, increase its social media footprint and strengthens its brand.
QUALIFIED TEAM
Our team of over twenty highly qualified individuals, the majority of which are lawyers-turned-legal-marketeers, makes us particularly apt in understanding the technical aspects of your legal work and assisting you in selecting the best matters and referees for each submission, as well as the best way to use your social media outlets. Collectively, we speak 7 different languages and are located on 3 different continents, so we work seamlessly with different time zones and cultures.
ABOUT
Marco is a lawyer, legal directories consultant and founder of Harpa. Marco is an expert on bridging the gap between the legal world and the marketing. He specialises in making complex legal work accessible to non-lawyers and legal directory researchers, bringing each law firm’s voice and personality into their communications.
He graduated from the Pontifícia Universidade Católica de São Paulo with a BA in Law and a BA in International Relations before completing an LLM in International Law at UCL with a Distinction.
Marco is fluent in Portuguese, English, Spanish and Italian.
ABOUT
François is a former Chambers and Partners and Leaders League editor, in addition to being the former Head of Business Development of Mayer Brown in Brazil. With over a decade in the legal market, he is the only former editor of two major directories with in-house experience in Big Law currently active in the legal marketing sector.
Co-founder of Brazil Forum UK, a world-renowned event which promotes plural and democratic debates on key issues affecting Brazilian society. Former board member of Araripe: Brazilian Institute for Public Policy, a Brazilian think tank which organizes conferences on effective public policies.
François holds a bachelor’s degree in Human Geography from Royal Holloway, University of London.
Languages: Fluent in Portuguese, English, French and Spanish.
ABOUT
Fernanda Carneiro is Harpa Marketing’s new CMO and partner. Fernanda’s arrival heralds the integration of her brand management and communication consultancy, FaíscaLab, into Harpa Legal Marketing. Fernanda, who has dedicated 25 years to corporate communication, previously served as Head of Marketing and Business Development at Machado Meyer Advogados and as Head of Brand & Communications at PwC Brazil, having led the rebranding processes of these two major Brazilian organisations.
She is Fluent in English, Portuguese, and has intermediate knowledge of Spanish.
ABOUT
Gisela worked as a lawyer in large Brazilian law firms, as a legal translator and editor in translation companies, and as a teacher in English schools before joining Harpa as Head of Translation and Editing. She specializes in making legal English accessible to non-lawyers, including to legal directory researchers, and helps law firms and lawyers improve their communication with the market overall.
She has an LLB from the Pontifical Catholic University of São Paulo and postgraduate degrees in Contract Law, Real Estate Law, and Translation.
She is fluent in both Portuguese and English.
ABOUT
Leika has over 14 years of experience in marketing, having worked for neatly 10 years at TozziniFreire Advogados, one of the largest Brazilian full-service law firms. There she was responsible for the Legal Directories and Awards Department.
She holds a BA from Fundação Cásper Líbero in Public Relations and is fluent in both Portuguese and English. She also has intermediate knowledge of Spanish and Japanese.
ABOUT
With more than 15 years of experience, eight of which in legal marketing roles, Bruno has a track record that includes working in law firms of various sizes, structures, and practice areas, such as Machado Meyer, Opice Blum, Gusmão & Labrunie, and Mello Torres, as well as in financial advisory and investment banking firms.
Bruno’s in-house experience at multiple high-end firms will help Harpa offer tailor-made services for the diverse range of clients in its Legal Marketing portfolio. With a holistic client-centred approach, he develops solutions to help law firms to strategically impact their clients and target markets.
Bruno holds an LLM in Marketing from Mackenzie, and specialization degrees in Relationship Marketing and Fundamentals of Communication Strategy from ESPM.
He is Fluent in English and Portuguese, and has intermediate knowledge of Spanish.
UNITING
SOCIAL MEDIA
WITH
LEGAL DIRECTORIES
As the saying goes, “out of sight, out of mind,” which is why we believe that your clients, peers, and referees remember law firms and lawyers who are seen and heard. We can help you achieve the visibility you deserve by translating your real-world authority into virtual authority, using legal marketing that truly speaks to your client base whilst increasing your ROI. A strong social media presence, when allied with the right legal marketing strategy, greatly benefits law firms seeking to grow their business. As such, we play a vital role in developing your content, strategy, KPI-monitoring, and competition benchmarking, allying a strong social media presence with the right legal directory strategy. With our proprietary models, we provide an unparalleled approach towards submission writing and social media posting.
MODULAR
CONTRACTS
Do you want help with legal directories but don’t need re-branding? Do you seek a great social media presence but already have a marketing team helping with your directory submissions? Whatever your firm’s needs are, we are here to help. You never buy into more than you need, and we are always open to find solutions that fit your requirements.
Ultimately, our goal is to ensure you are always ahead of the curve when it comes to legal marketing.
HOW WE WORK
Personalised advice
Highly personalised (and personable!) service provided directly by partners
Driven by results
Implementing results-driven plans and nurturing success through attention to detail
Long-term approach
Oriented towards long-term relationships built on transparency and trust
Accountability
Ongoing auditing and reporting to guarantee quality and achieve best results
WHY US?
Highly specialised team
Our seasoned legal directories and marketing specialists have wide-ranging business experience, cultural awareness and well-rounded backgrounds, having worked for legal directories and law firms.
Proactive and flexible
At Harpa we develop bespoke strategies for each law firm and aim to provide proactive services that save time and achieve your goals quickly. Everything is tailored to suit your firm’s needs and culture.
Impressive results
Our workflow is clear and objective and it will help you achieve excellent results in a timely and cost-effective manner. In the last 5 years, 92% of our clients retained or improved their rankings and 95% stay with us year after year.
OUR VALUES
Dedication
Our partners work directly with every client, which means you will always have access to a senior consultant.
Integrity
We will always provide our clients with authoritative, honest advice and act with transparency and their best interest in mind.
Knowledge
Information is everywhere, knowledge is not. We are experts in our field, and we will keep learning and using our knowledge to benefit our clients.
Solidarity
We are committed to improving the world through pro bono work and community actions. We support access to justice and gender equality initiatives.
