MEET THE PARTNERS

Danielle Vidigal

Danielle Vidigal

Danielle is a legal directories consultant and founder of Harpa. She specialises in...

How she can help

Danielle is a legal directories and marketing consultant. She is one of Harpa’s founders. Danielle is an expert in helping firms tell their story and achieve the ranking results they deserve. From small regional boutiques to full-service global law firms, Danielle understands each client’s needs and develops a personalised strategy and work plan for each of them.

Education

Danielle holds a Mini-MBA from Birkbeck, University of  London, and is currently completing an MSc in Marketing at the same university. She holds a BA in Film Studies from Universidade Estácio de Sá, studied Portuguese Language and Literature at Universidade Federal do Rio de Janeiro

Languages

Fluent in English, Portuguese and Spanish.

Madalena Andrade

Madalena Andrade

Madalena is a legal directories consultant and founder of Harpa. She specialises in...

How she can help

Madalena is a legal directories consultant and founder of Harpa. She specialises in helping firms streamline their legal directories operations and improve their communication. She’s an expert at developing both targeted and comprehensive strategies for optimising resources and results.

Education

Madalena has a BA in English Literature and Publishing from Loughborough University and is currently completing a Diploma in Public Relations with the Chartered Institute of Public Relations. She also holds a Graduate Diploma in Economics from Birkbeck, University of London.

Languages

Fluent in Portuguese and English. Intermediate in Spanish.

Marco Guasti

Marco Guasti

Marco is a lawyer, legal directories consultant and founder of Harpa. He specialises in...

How he can help

Marco is a lawyer, legal directories consultant and founder of Harpa. Marco is an expert on bridging the gap between the legal world and the marketing. He specialises in making complex legal work accessible to non-lawyers and legal directory researchers, bringing each law firm’s voice and personality into their communications.

Education

He graduated from the Pontifícia Universidade Católica de São Paulo with a BA in Law and a BA in International Relations before completing an LLM in International Law at UCL with a Distinction.

Languages

Fluent in Portuguese, English, Spanish and Italian.



OUR STORY

This story starts in London at the Chambers & Partners office in Holborn. This is where Madalena and Danielle first met, in 2012, sitting across from each other, working together on what was then the Chambers Latin America 2014 Guide. A long, long time ago.

Not far from there – 1.3km away to be precise – Marco was concluding his LL.M. in International Law at UCL. He joined Chambers in 2017, but missed Madalena and Danielle, who by then had their own legal marketing consultancies: AGMC and Vidigial Marketing.

Marco and Danielle met via the LatAm Chambers research as researcher and consultant, respectively. Knowing the quality of each other’s work, they decided to join forces in 2019 at Vidigal Marketing.

After a chance meeting in London in early 2020 – and many Zoom calls under lockdown later – Madalena, Danielle and Marco decided to launch Harpa.

Their shared vision is to create a legal marketing agency composed exclusively of former Chambers researchers who are able to provide nuanced, insightful and trustworthy advice to law firms of any size and profile. The goal is to provide harmonious advice that connects legal rankings to law firms’ wider marketing strategies.

HOW WE WORK

Personalised advice

Highly personalised (and personable!) service provided directly by partners

Driven by results

Implementing results-driven plans and nurturing success through attention to detail

Long-term approach

Oriented towards long-term relationships built on transparency and trust

Accountability

Ongoing auditing and reporting to guarantee quality and achieve best results

WHY US?

Highly specialised team

Our seasoned legal directories and marketing specialists have wide-ranging business experience, cultural awareness and well-rounded backgrounds, having worked for legal directories and law firms.

Proactive and flexible

At Harpa we develop bespoke strategies for each law firm and aim to provide proactive services that save time and achieve your goals quickly. Everything is tailored to suit your firm’s needs and culture.

Impressive results

Our workflow is clear and objective and it will help you achieve excellent results in a timely and cost-effective manner. In the last 5 years, 92% of our clients retained or improved their rankings and 95% stay with us year after year.

OUR VALUES

Dedication

Our partners work directly with every client, which means you will always have access to a senior consultant.

Integrity

We will always provide our clients with authoritative, honest advice and act with transparency and their best interest in mind.

Knowledge

Information is everywhere, knowledge is not. We are experts in our field, and we will keep learning and using our knowledge to benefit our clients.

Solidarity

We are committed to improving the world through pro bono work and community actions. We support access to justice and gender equality initiatives.